If you have, or will have, responsibility for negotiating licenses, the Valuation Course is for you. You should have a basic familiarity with the structure and payment mechanisms used in a license and be proficient in web searching and Excel spreadsheets. As a prerequisite to the course, attendees will have access to the Technology Valuation four-part series webinar package.


Valuation Course content



The complete course is made up of 4 webinars and one in-person session.


Part 1: Webinar Series.

This four-part webinar series addresses all four stages of a university patent licensing negotiation and is intended for licensing professionals who plan to attend the in-person Valuation course.


Webinar 1: Creating Value. Part 1of the Valuation webinar series will provide attendees with an understanding of the licensee’s business model and key success factors, the importance of the licensed intellectual property (IP) in generating value, and how these affect the license terms and negotiation. This pre-course webinar is designed in four parts and intended to be taken in sequence.


Webinar 2: Measuring Value. Join us for part 2 of the Valuation webinar series and learn the key accounting assumptions, the measures and projections that quantify the financial performance of the licensee and how these are used to determine the commercial terms of the license.


Webinar 3: Sharing Value. Part 3 of the Valuation webinar series covers various methods to determine the commercial terms of the license and negotiating these terms to achieve fair allocation of license value between the licensor and licensee.


Webinar 4: Startup Issues. Join part 4 of the Valuation webinar series and listen as presenters discuss the different issues specific to licensing startups, such as taking equity as partial consideration for the license and much more.



Part 2: In Person Session.
The first half of the course examines concepts such as valuation versus pricing and risk, and then covers a series of valuation methodologies, including cost, industry standards (comparables), rules of thumb, discounted cash flow and equity. The first segment concludes with a review of payment structures within a license.


The second half of the course consists of two real-world case studies. The class will be divided into groups to develop license term proposals for the two technologies that will be discussed by the class.


In Person Session Agenda


In-person session will take place in Mexico City. (address to be confirmed).


Valuation Course Schedule


Valuation Course Value

May 16th, 2019


Part 1: Webinar Series.
Webinar 1: Creating Value / May 16th
Webinar 2: Measuring Value / May 23rd
Webinar 3: Sharing Value / May 30th
Webinar 4: Startup Issues / June 5th or 7th (to be confirmed)
Part 2: In Person Session / June 14th

Marisol Juárez: marisol@redott.mx

Instructors Information

Andrew J. Maas is the Assistant Vice President for Research and Director of the Office of Innovation & Technology Commercialization at Louisiana State University. Andy is an engineer by training with a BS and MS in Civil Engineering from Brigham Young University and the University of Texas at Austin, respectively. He is a licensed professional engineer in the state of Texas where he worked for several years and grew a start-up engineering company from two individuals to 14 employees. Andy also has a JD from the University of Akron School of Law, as well as a LLM with a focus on intellectual property. His research focus for his LLM degree was «early stage patent valuation under the new America Invents Act.» He has been published in the Journal of the United States Patent and Trademark Office, as well as in Cement and Concrete.

Christopher Noble is MIT’s Licensing Officer for energy technology. His responsibilities include the intellectual-property terms of sponsored research, coaching inventors, evaluation and patenting of university inventions, IP marketing, and negotiation of licenses to MIT spinouts and established companies. In his 30+ year career, Mr. Noble worked in engineering, management and M&A for international energy and technology companies. He was subsequently on the founding teams of two VC-backed startups and is the lead inventor on two issued patents. He spent ten years as an independent consultant and investor, raising and negotiating VC financings for early-stage companies, and serving on the Boards of private technology companies and non-profits. Mr. Noble lectures and consults internationally on university IP policy and valuation, industrial sponsorship, recruiting/training of licensing staff, and commercialization through spinout companies. He is a Certified Licensing Professional, a Registered Technology Transfer Professional and a recipient of the Licensing Executive Society Deals of Distinction award. Mr. Noble has a B.Eng. from McGill University and an M.S. in Management from MIT; he has lived and worked in the US, Canada, South America and Europe and is fluent in French and Spanish.